Dating Survey Reveals 'The New Cougars'
Older women reject sugar mama stereotype and rewrite rules on cougar dating
A host of popular myths about cougars – older women who exclusively date younger men - have been exposed in a ground-breaking survey by dating website Cougared.com.
A poll of more than 100 self-proclaimed “cougars” has revealed that the clichéd image of the older woman who prowls hotel bars and nightclubs for younger men represents a small minority in 2009.
According to the Cougar Report, the 'New Cougars' have moved on from the trendy bar-hopping ways of Samantha from 'Sex and the City or man-eating Stifler's mom from 'American Pie'.
Rather than a night out at a glitzy cocktail bar or nightclub, the research revealed that the ideal date for a modern cougar woman is actually a cosy local restaurant or a home cooked meal; emphasizing a strong desire for romance as well as 'no strings fun'.
And younger men who are looking for a sugar mama better not go “cougar hunting” because it turns out that most cougars either let the man pay for dinner or insist on splitting the check; perhaps a handy way to filter out the gold diggers and 'players'.
Some key findings from the Cougar Report 2009:
•52% of cougars are in their 40s, and their ideal younger man is aged 24-27
•76% of cougars are either divorced or separated
•44% of older women were kept secret from their younger man's family
•45% are 'lifestyle cougars', having dated more than five younger men
The research also discovered why older men are no longer attractive to cougars – and guess what? It's not the beer belly that really puts them off, it's a jaded attitude and emotional baggage. It seems that younger men are offering the New Cougars a way to recapture their carefree youth.
What's more, far from simply seeking a casual encounter, the vast majority of modern cougar women are seeking a longer term relationship with a younger man – possibly inspired by the example of celebrity couple Demi Moore and Ashton Kutcher.
Oliver Jameson, founder of dating site Cougared.com explained why they created the Cougar Report said:
“There are a lot of myths around about cougar women and their attitudes
to men and dating. One interesting aspect of this research is the discovery that women may be comfortable with the term cougar but they are also redefining it.
“Just because they are older and may have more cash that the guy they are dating, new cougar women are demanding that men pay their way and treat them with the same degree of courtesy and chivalry that younger ladies would expect.
“At Cougared.com, we felt it was about time someone got to the truth so that older women who date younger men are more accurately represented. Hopefully it will also help the guys get a better understanding of how to relate to them.”
For the full details of the Cougar Report, visit the website at
http://www.cougared.com/report
Notes:
- Cougared.com is a 100% free dating website exclusively for older women and younger men. The site was founded in October 2007 and has in excess of 24,000 members.
- The Cougar Report survey was an invite-only poll conducted online of more than 100 women predominantly aged 35 to 60 who stated that they only or mainly date significantly younger men.
For more information on the Cougar Report or Cougared.com, please contact
Oliver Jameson at oliver@cougared.com or +447813 062 231.















